This year, our School
Marketing MasterClass team
(+ guests) are in the studio.

Watch us online.
Available Now.


School Marketing
in 2021

6 special guests will join our team
to discuss:

  • Events:

    Tips on how to keep your events running

  • Budget:

    Where to spend your $$$

  • Online:

    How to setup your in-house plan and if you use an agency, the questions to ask

  • Web Trends:

    What web developers are now doing and why

  • Design:

    The top mistakes that most schools make

  • Parent Journey:

    Processes for higher enrolment conversion rates

  • The Future:

    What innovative tools are now available and our recommendations.

Who is MasterClass for?

  • Directors of Advancement
  • Marketing / Communication Managers
  • School and College Registrars
  • Enrolment Managers
  • Marketing Co-ordinators
  • Development Officers
  • School Web or Graphic Designers
  • Big and Small Schools
  • Affordable and Expensive Schools
  • Religious and Non-Religious Schools
  • Big and small school marketing teams

What you’ll get out of it

  • Practical tips and advice for school marketing
  • All the latest marketing information in easy to digest formats
  • New and FRESH content and speakers
  • Absolutely no sponsor-led sessions *sigh*
  • Find fresh energy and inspiration
  • Experience a renewed sense of purpose and ability
  • Level up with your Professional Development
  • Watch at your leisure (72 hour watch pass)
  • Price per School so you can share with your colleagues
  • Different perspectives from a variety of School Marketers and industry thought leaders

We'll see you online in 2021

We're excited to bring your our 2021 School MasterClass as a professionally packaged video series - available to view from 17th - 20th May 2021 (72 hour watch pass). Our team, along with 6 industry guests are going to entertain, inform and help you navigate School Marketing in these difficult circumstances.

If you have any questions, please email

You’ll be watching the team who have helped win 9 x School Marketing Awards and work closely with clients like Sydney Grammar School, Knox Grammar School, Ravenswood School for Girls, OLMC Parramatta, Mount St Benedict’s College and over 60 other educational clients around Australia. Our experienced team will bring to you Case Studies and learnt knowledge of what works and what doesn’t. This year we've made sure all content help's you navigate school marketing in this new climate we face. Book today.

Mark Barrett, Managing Director of both school marketing agency CIMarketing and education software company Team HQ, is the host of the 2021 MasterClass. He has considerable keynote presenting experience including high-profile industry events like the Adobe Web Design Conference. You may also have heard Mark speak at an Educate Plus Conference or School Marketing Aforia.

Mark and the team have presented on Web UX, Future Trends, Branding and Social Media at other School and Industry Marketing Conferences throughout Australia. They will draw on their marketing experience including running one of Australia’s leading and most awarded School Marketing agencies. They’ll make sure to give you plenty of tips, tools, ideas and encouragement to give you that competitive edge.

Trusted by some of Australia’s Top Schools and Colleges

Frequently Asked Questions

When is MasterClass?

MasterClass is held every year on the 3rd Monday in May. Our 2021 streaming date is Monday 17th May 2021. Those who purchase the event will receive a link to view the sessions (72 hour expiry).

When is MasterClass 2022?

Our 2022 date is Monday 16th May 2022. We aim to be back meeting in person for our 2022 event.

What are the topics you’ll present on?

The 2021 theme is simply 'School Marketing in 2021'. We'll cover trends, new tools, social media, case studies... all the good stuff.

Isn’t this just like any other School Marketing Conference?

Not at all. There are no sponsor-led sessions or marketing fluff. The content supplied is all practical take home advice based on our team's intimate industry knowledge.

What’s my Investment?

  • For 2021, the price is per school. You can gain access for just $395 (ex).

How do I pay?

We will invoice you after you register—you can pay via credit card (fees apply), cheque or EFT.

Can you tell me more about CIMarketing?

There’s lot to say. The best place to start is to view some of our work. Please also have a read of our company bio page.

Who should attend?

Marketing Directors, Marketing Communication Managers, Registrars, Enrolment Managers, Marketing Co-ordinators, Development Officers, School Web or Graphic Designers—basically anyone who is involved in Marketing and employed by a School or College. (Please note: this event is not for other consultants or service providers)

Where is the MasterClass to be held?

This year we are fully online. You'll be sent a login and have 72 hours to view the sessions.

I heard there is a Money Back Guarantee. Is that true?

We are so confident in our MasterClass that we offer a 100% money back guarantee if you don’t think you have received value for your investment.

For any enquires please email and we’ll get back to you.
Alternatively call the office on (02) 8117 8183 and ask to speak to Esther.

This is why we do MasterClass

MasterClass Pricing

Put your 2021 School Marketing budget to good use.


Early Bird

Sold Out

Late Comers

$395 per school

(ex. GST)


Looks great, I’d like to register.

Yes, I'd like access to watch the 2021 MasterClass (72 hour watch pass).

The main booking contact is:

1 x School Ticket